Where we started
Our story began in early 2001 in Zwolle, the Netherlands. Valentijn Borstlap, who previously founded Yourhosting (one of the Netherland’s biggest webhosting companies) and Realtime Register (the domain name management platform) had long had plans to launch a platform for cloud solutions. Together with his brother, Joeri Borstlap, these plans eventually led to the launch of Resello in 2013. Built by IT enthusiasts, following a cloud first philosophy, the business automation platform was developed to help resellers of all sizes to easily and quickly start a business, add cloud solutions to their portfolio and grow their market share.
Where we are today
Today, the automation platform and cloud marketplace offers everything VARs, MSPs, telcos, webhosters and ISVs need for running a successful cloud business. Whether partners sell managed services, cloud solutions, hosting, or domains: our Cloud Marketplace offers a wide variety of IT solutions to meet any reseller demand. Products include our website builder Slimsite, Acronis, Microsoft CSP, Azure Stack and many more.
The cloud business automation platform includes a brandable storefront, back office, support & billing system, and an easy-to-use customer control panel. Partners can also connect through our powerful API or use our WHMCS module. And the best part? The platform itself is free, you only pay for the products you sell!
Why we do what we do
The trend: cloud on the rise
The rise of cloud computing has a huge impact on today’s IT industry. Becoming a Cloud Service Provider unveils a lucrative business opportunity for many organizations. However, the underlying grounds for wanting to break into the cloud differ per company type. For instance, many traditional hosting companies start looking into the cloud in an attempt to get rid of their legacy and focus on their core business. Many Telcos consider adopting cloud solutions to be an interesting strategy to get more business out of their existing customer base.
The challenge: growing beyond your traditional business
What these and other companies have in common, is that making a successful transition can be challenging. Frequently heard questions that arise during the path to the cloud are: “where do you start?”, “how do you keep up with the rapidly changing customer demands?”, and “how do you successfully implement a pay-per-use business model?”.
Our goal: make selling IT solutions easy
Being closely involved in this process has taught us many valuable lessons. We experienced first-hand what pitfalls come into play and we’d love to pass our learnings on to you!
We want to be more than a platform for our customers. We want to be a partner that stands by them during the good times, but especially during the challenging times. Not because it’s easy, but because it’s hard.
In the end, our main objective is to make selling IT solutions easy.
Behind each successful business stands a team of talented and passionate people that are able to bring a company’s vision to life. No wonder we’re extremely proud of our wonderfully tuned combination of knowledgeable programmers, fanatic support engineers, and our highly skilled sales and marketing team. Together, we’re an adventurous bunch with one important thing in common: we love coming up with unique solutions to complex problems.
We value a people-friendly, positive work environment where employees feel comfortable being themselves. This is reflected in our office spaces. For instance, employees looking to stir up their creative juices or take a hard-earned break during the day can play a video game in the game room or relax on the sunny rooftop terrace.
- Jolle, Account Manager
Founder & Partner
Partner & CEO
Berend van Dalfzen
CBDO (Business Development)
Berend van Dalfzen is responsible the business development side of Resello. He has over 20 years of experience in international sales & marketing, primarily in the B2B segment. Berend is chairman of the Marcom Committee of the Dutch Association of Registrars and is Member of the Board of the SIDN Fund.
Joeri Borstlap is an independent entrepreneur and Partner in Resello. He has a broad expertise in international business development, especially in the domain names and web hosting industry. Always at the vanguard of science and technology, Joeri has a talent for turning innovative projects and ideas into business success stories. Today he holds the position of CEO of the successful cloud automation platform Resello.
As founder of Resello, Valentijn Borstlap has a leading role in the development of the cloud business automation platform and identifying new ways for Resello to make selling IT solutions easy. With 20 years of experience in the domain name and hosting industry under his belt, he successfully founded several IT companies. His expertise includes creating new product and value propositions and developing effective go-to-market strategies based on the latest trends in the IT industry.
As the Chief Commercial Officer (CCO) at Resello, Harald Nuij is responsible for the complete commercial process; from marketing and (pre)sales to on-boarding and customer activation. Harald Nuij has a solid background in cloud services, working with cloud solution providers, MSPs, VARs and ISVs, launching new cloud products and product categories and opening up new markets. Before joining Resello, he worked for over 10 years at ALSO, a hardware, solutions and cloud services distributor. In his last role, Harald was the Managing Director for ALSO Netherlands and ALSO Belgium.
Not far from the absolute center of the Netherlands, you will find our central hub of activities, in the city of Zwolle. Ideally situated on one of the city’s main roads, just off the A28 motorway, our head office is easy to reach. The city of Zwolle has a long history of trade and commerce, in which we have seen our business thrive on all fronts.
Our modern office offers amenities such as a dedicated gaming room and a large cafeteria. And our enormous rooftop terrace provides the ideal place for sunny lunch breaks and our weekly Friday after work drinks during the long Dutch summers.
- Jacqueline, Communication Specialist
In the APAC region our sister company Realtime Register India Pvt Ltd is our official reseller. Realtime Register's APAC office is located in Bangalore India. If you would like to sell Resello's products and services please contact Realtime Register India Pvt Ltd. They would be happy to help you out.
- Vishesh Gupta, Head of Asia Pacific