Where we started
Our story began in 2013 in Zwolle, the Netherlands. As part of the Yourholding group, which was founded in 2001, Resello was built on a solid foundation of 15 years of experience in the hosting business. Built by IT enthusiasts, our business automation platform was developed to help resellers of all sizes to easily and quickly start a hosting business.
Where we are today
Today, the Resello Cloud Marketplace offers everything Service Providers, Telcos, and Enterprise IT companies need for running a successful cloud business. Whether partners sell managed services, cloud solutions, hosting, or domains: our Cloud Marketplace offers a wide variety of IT solutions to meet any reseller demand. Products include our website builder Slimsite, Acronis, Microsoft CSP, Azure Stack and many more.
The cloud business automation platform includes a brandable storefront, back office, support & billing system, and an easy-to-use customer control panel. Partners can also connect through our powerful API or use our WHMCS module.
Why we do what we do
The trend: cloud on the rise
The rise of cloud computing has a huge impact on today’s IT industry. Becoming a Cloud Service Provider unveils a lucrative business opportunity for many organizations. However, the underlying grounds for wanting to break into the cloud differ per company type. For instance, many traditional hosting companies start looking into the cloud in an attempt to get rid of their legacy and focus on their core business. Many Telcos consider adopting cloud solutions to be an interesting strategy to get more business out of their existing customer base.
The challenge: growing beyond your traditional business
What these and other companies have in common, is that making a successful transition can be challenging. Frequently heard questions that arise during the path to the cloud are: “where do you start?”, “how do you keep up with the rapidly changing customer demands?”, and “how do you successfully implement a pay-per-use business model?”. These were exactly the challenges we faced up close when one of Yourholding’s Dutch hosting labels went through this transition.
Our goal: make selling IT solutions easy
Being closely involved in this process has taught us many valuable lessons. We experienced first-hand what pitfalls come into play and we’d love to pass our learnings on to you!
We want to be more than a platform for our customers. We want to be a partner that stands by them during the good times, but especially during the challenging times. Not because it’s easy, but because it’s hard.
In the end, our main objective is to make selling IT solutions easy.
Behind each successful business stands a team of talented and passionate people that are able to bring a company’s vision to life. No wonder we’re extremely proud of our wonderfully tuned combination of knowledgeable programmers, fanatic support engineers, and our highly skilled sales and marketing team. Together, we’re an adventurous bunch with one important thing in common: we love coming up with unique solutions to complex problems.
We value a people-friendly, positive work environment where employees feel comfortable being themselves. This is reflected in our office spaces. For instance, employees looking to stir up their creative juices or take a hard-earned break during the day can play a video game in the game room or relax on the sunny rooftop terrace.
- Mark, Account Manager
Berend van Dalfzen
Partner & Global Strategy Director
Founder & CEO
Head Asia Pacific
Berend van Dalfzen is responsible for the development and effective execution of the company’s sales & marketing strategy ensuring the growth and support of over 15,000 resellers worldwide. He has over 20 years of experience in international sales & marketing, primarily in the B2B segment. Berend is chairman of the Marcom Committee of the Dutch Association of Registrars and is Member of the Board of the SIDN Fund.
Joeri Borstlap is an independent entrepreneur and Partner in the Dutch Yourholding group. He has a broad expertise in international business development, especially in the domain names and web hosting industry. Always at the vanguard of science and technology, Joeri has a talent for turning innovative projects and ideas into business success stories. Today he holds the position of Global Strategy Director of the successful cloud automation platform Resello.
As founder of Resello and CEO of the Yourholding group, Valentijn Borstlap has a leading role in the development of the cloud business automation platform and identifying new ways for Resello to make selling IT solutions easy. With 20 years of experience in the domain name and hosting industry under his belt, he successfully founded several IT companies. His expertise includes creating new product and value propositions and developing effective go-to-market strategies based on the latest trends in the IT industry.
Vishesh Gupta has over two decades of experience in the IT industry in sales, marketing and business development. He has extensively explored Asia, Africa and Middle East markets for IP communications and web services. His expertise is building new products and GTM strategies. Vishesh is an alumnus of IIM Calcutta – SMP and has worked with well-known names in India before joining Realtime Register B.V. as a Head Asia Pacific to expand Resello in the region.
Mario Wijnhoud studied business information and auditing at Nyenrode Business University. He has been a chartered accountant since 2008, taking off with his career in the auditing industry while working for a global auditing firm. Mario has a broad experience in accounting, (corporate) finance, and taxes. Today, Mario leads the Resello fleet as our Finance Director.
Not far from the absolute center of the Netherlands, you will find our central hub of activities, in the city of Zwolle. Ideally situated on one of the city’s main roads, just off the A28 motorway, our head office is easy to reach. The city of Zwolle has a long history of trade and commerce, in which we have seen our business thrive on all fronts.
Our Zwolle office caters to everything a dedicated team needs. Inspirational environments, ample conference rooms and electronic hardware, a game room where our teams can blow off steam, and a full-geared kitchen and dining room, where our professional on-site cook Juan turns the finest ingredients into wholesome meals.
- Jacqueline, Communication Specialist
Known as the Sillicon Valley of India, Bangalore was the natural choice for us to set up shop; not the biggest, but certainly the most ambitious. We are looking to expand our Indian team in the near future, as we continue to grow, and explore new terrain.
- Saheel, Senior UI Designer
To cater to our Russian audience and provide them the support they need in their own language, we have opened an office in Moscow. A native Russian-speaking team stands by to help our Russian clients.
- Fedor, Chief Commercial Officer Russia
Interested in joining the Resello team? We’re always on the lookout for new talent! Visit www.yourholding.com to see our current openings.